It is the title sponsor of the Rocket Mortgage Classic, the only PGA event in Michigan Rocket moved its headquarters to downtown Detroit in 2010. In addition to the NFL, it has a big presence in golf, where it is the official mortgage partner of the PGA Tour, and brand ambassadors include Bryson DeChambeau, Rickie Fowler and Lexi Thompson. It closed $320 billion of mortgage volume across all 50 states in 2020. Sports sponsorships have been a key component of Rocket’s rise as the largest home-mortgage lender in the U.S. Two grand prize winners will each win $500,000 this year, and Rocket Mortgage will award $50,000 to one person with the correct numbers during every scoring play, whether it’s a touchdown, extra point, field goal or safety. This is the third year of the promotion that paid out $3.3 million to 29 winners during the first two iterations. Promotions were on the air two weeks later for the biggest Super Bowl squares pool in history. The NFL ultimately OK’d the idea, and Rocket signed a multiyear deal on Christmas Eve to be the NFL’s official mortgage partner. Inside the ManningCast: How ESPN and Two Brothers Are Transforming Sports TVĪs Venue for the Super Bowl, SoFi Is More Than Just a Stadium Splashy Athlete-Backed Hologram Tech Takes Shape at Super Bowl Events “When we originally pitched it to the NFL, they certainly were not in the same space they are now with gaming,” Casey Hurbis, Rocket CMO, said in a phone interview. It approached the NFL about an online squares pool with more than $1 million in payouts, flipping the traditional narrative where sports entities typically come to a brand with a promotion idea.
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